Analysis of The Challenge

Today, I analyzed a second newspaper named The Challenge, and I noticed a couple of key elements that this newspaper included. I don't think that this newspaper is quite as appealing to my target audience as it seems very dull and boring.

The Front Cover

On The Challenge, the title was included in a big red banner, which is unusual as in other local magazines I have seen they seem to have a red and blue banner for the title. The Challenge like most other local newspapers has a banner advertisement along the bottom of the page, but this advertisement isn’t promoting a business, instead its promoting activities for the youth in the local area.

One unusual feature of the challenge is that, they have included the contents page and page numbers on the left hand side of the front page. Even though most other local newspapers do contain contents pages, they are usually on the inside page rather than the front cover. I think they have done this so that if the main headline doesn't appeal to you, you will then be able to see what other stories are included so that you might read the newspaper.

There is also a lot of text on the front cover of The Challenge compared to other newspapers like the Metro. I think there is more text on the front cover of this local newspaper because they have an older target audience, who are not generally interested in pictures and short paragraphs of news.

Second Page

There are not many things on the second page of a newspaper that you would find on other local newspapers, e.g. lottery numbers, weather, etc., but there is a lot of new stories for people to read. Again, I think this is down to the fact that the target audience would like to read longer stories, but these things could have been excluded from the paper as it isn’t a daily paper but a weekly/monthly paper. One thing that I did notice was in this paper was this crime update column, which I haven’t seen in any other local newspaper. This could have been down to the fact that old people read this newspaper and it informs about what has been happening in the community.