Research/Planning into Newspaper poster's.

In today's lesson I looked for advertising poster's made by newspaper's to promote their companies. I found a lot of posters from the national newspaper "The Guardian", "The Metro" and "The Sun", and will now research them and what they are trying to tell the audience.

This is the first poster I found from the Guardian. It it very simple. I like the way the designers have a lot of computer mouses with a line leading to the centre of the page, and I think that they are trying to get the audience to think everyone's opinion is equal and they won't try and tell them any biased stories and is letting them make up their own mind.

They follow this idea up with a few lines of text saying:

"Listening to lots of different views, rather than just one, mean's you can decide for yourself, instead of being told what to think. Don't you agree? You don't have to of course". The designers have kept the text to this poster very simple but also tells the audience that it is interested in telling them honest stories and doesn't pressurise them into believing what they want them to.

This next poster I found was not actually advertising what the belife of the newspaper is about but instead about the content that is coming in the newspaper, in this case, a WWII pullout. They have put a lot of thought into this poster as it is advertising a WWII poster, they have give it like a tea stained background as it is old. The four arrows they have on the page cover four different aspects of the war and also join up in the middle of the page to reveal the Swastika.

Yet again the designers of this poster have kept it simple, by not going into great depths at what the pull out will actually include but they have got some symbolic things from WWII, which when people glance at it they will know immediatly what the poster is trying to tell them.

I will now look at a couple of poster's from "The Sun" newspaper. This is the first poster I found from the Sun.

This poster is very simple, as it has no price, no description on what is included or if they are trying to force you into believing their opinions.

I think this poster has been made the way it has as they are trying to get everyone interested in reading it as some people might like an unbiased view on news.

This is the second Sun poster I have seen. It has a lot more going on unlike the other sun poster. The slogan at the bottom says: "Big Opinions. Every Day", which I think is telling people that they are trying to force their opinion on to you whereas the Guardian let you decide what you want to believe.








For my Poster Campaign, I'am thinking of doing something a bit different from the poster's I analysed earlier. What I plan on doing is taking a photo of a brick wall and putting some of the things that are included within my newspaper in a graffiti style font. I like this idea as it has some of the things that people in my age range would do in their spare time, and that's what I think could make it appealing to my target audience.

One thing I will do that happens with the other poster's is the inclusion of their logo and a slogan. I have also decided to do this as it is for brand identity and your newspaper would be easily recognisable by doing this.