Planning for Radio Ad Campaign

For the Planning of My Radio Advert I have decided to go for one like the Kwik Fit one I analysed with two people talking and sound effects from the background they were in. I have chosen an idea like this because I think that having a conversation between two people will get people from my target audience more intersted in my newspaper whereas I think they would find a more serious advert with one man speaking rather boring.

I started working on a script for my newspaper and below is a final draft of what I will use when recording my advert.

Did you hear the latest news about the new Liverpool manager?

No, what?

Haven’t you been reading the news?

No, don’t like reading newspapers

Pick up a copy of Liverpool Lives, It has all the latest news, gossip and sports!

The What?

Liverpool Lives! It’s a newspaper directly aimed at young people with all the news gossip and sports you would be interested in! And its only 35p!

*5 second clip of song*

Your City

Your News

Liverpool Lives.

If it matters to you, it matters to