Monday, 7 February 2011
Final Post
My evaluation is now complete and my three tasks. I decided to use http://www.prezi.com to do my evaluation as I felt it offered more freedom and creativity and made my evaluation more interactive overall compared to powerpoint and I also found that the tools included with Prezi were easier to use compared to the tools included in other presentation software. Even though I can't upload my prezi to a blog post due to the file type it saves as but it is available on file with the rest of my tasks.
Monday, 24 January 2011
Final Radio Advertisment
I have now finished working on my radio advertisment and I'am pleased with it as it sounds like I wanted it to when planning. I think with the sound effects it sounds like I wanted when planning it as a conversation between two people in a street.
When planning my advert like the kwik fit one I looked at I noticed that that never had any background music but I challenged this convention and had one playing in the background and faded it in once the main part of my script had finished and then faded it back out. I will now upload a copy of my final radio advertisment to my blog.
When planning my advert like the kwik fit one I looked at I noticed that that never had any background music but I challenged this convention and had one playing in the background and faded it in once the main part of my script had finished and then faded it back out. I will now upload a copy of my final radio advertisment to my blog.
Thursday, 6 January 2011
Planning for Radio Ad Campaign
For the Planning of My Radio Advert I have decided to go for one like the Kwik Fit one I analysed with two people talking and sound effects from the background they were in. I have chosen an idea like this because I think that having a conversation between two people will get people from my target audience more intersted in my newspaper whereas I think they would find a more serious advert with one man speaking rather boring.
I started working on a script for my newspaper and below is a final draft of what I will use when recording my advert.
I started working on a script for my newspaper and below is a final draft of what I will use when recording my advert.
Did you hear the latest news about the new Liverpool manager?
No, what?
Haven’t you been reading the news?
No, don’t like reading newspapers
Pick up a copy of Liverpool Lives, It has all the latest news, gossip and sports!
The What?
Liverpool Lives! It’s a newspaper directly aimed at young people with all the news gossip and sports you would be interested in! And its only 35p!
*5 second clip of song*
Your City
Your News
Liverpool Lives.
Monday, 6 December 2010
Radio Advert Research
In today's lesson I researched into radio ad campaign's but I couldn't find any Radio adverts for Newspapers so I decided to look at them in General. I listened to 4 Radio Adverts and I will now look at what makes them appealing to their target audience.
The first Advert within the video is an advert for a Volvo Car. This advert is very serious as it is only a man speaking in a very serious tone of voice. This to me suggests that it is aimed at people with well paid jobs like a business man who has a family at home.
The second advert is for Kwik Fit. This advert is totally different to the Volvo advert as it is more of a conversation between a man and a woman which suggests the target is more general compared to the Volvo advert. I think the main reason why this advert is more generally targeted is because it is trying to promote a offer that they are doing rather than a specific product.
The third advert I will look at is HSS Hire. This advert is more for the people who are tradesman as the advert gives a list of jobs that they would do like maintaining, lifting, etc. This advert also seems quite serious to me as it only has one person talking and no sound effects but the person who's reading the script sounds a bit more up beat in his tone of voice which could represent a different target audience compared to the Volvo advert.
The final advert I will analyse is for a Company called Aer Lingus. This advert is like the Volvo and HSS Hire advert, whereby there is only one person in the advert speaking, but the main difference in this advert compared to the Volvo one is that there is up beat music in the background, which to me suggests that they are trying to grab everyones attention as they are promoting a sale.
One thing I did notice at the end of each of the advert they would either have there company slogan read out or details about the business like website, telephone number, etc.
The first Advert within the video is an advert for a Volvo Car. This advert is very serious as it is only a man speaking in a very serious tone of voice. This to me suggests that it is aimed at people with well paid jobs like a business man who has a family at home.
The second advert is for Kwik Fit. This advert is totally different to the Volvo advert as it is more of a conversation between a man and a woman which suggests the target is more general compared to the Volvo advert. I think the main reason why this advert is more generally targeted is because it is trying to promote a offer that they are doing rather than a specific product.
The third advert I will look at is HSS Hire. This advert is more for the people who are tradesman as the advert gives a list of jobs that they would do like maintaining, lifting, etc. This advert also seems quite serious to me as it only has one person talking and no sound effects but the person who's reading the script sounds a bit more up beat in his tone of voice which could represent a different target audience compared to the Volvo advert.
The final advert I will analyse is for a Company called Aer Lingus. This advert is like the Volvo and HSS Hire advert, whereby there is only one person in the advert speaking, but the main difference in this advert compared to the Volvo one is that there is up beat music in the background, which to me suggests that they are trying to grab everyones attention as they are promoting a sale.
One thing I did notice at the end of each of the advert they would either have there company slogan read out or details about the business like website, telephone number, etc.
Monday, 29 November 2010
Research/Planning into Newspaper poster's.
In today's lesson I looked for advertising poster's made by newspaper's to promote their companies. I found a lot of posters from the national newspaper "The Guardian", "The Metro" and "The Sun", and will now research them and what they are trying to tell the audience.
This is the first poster I found from the Guardian. It it very simple. I like the way the designers have a lot of computer mouses with a line leading to the centre of the page, and I think that they are trying to get the audience to think everyone's opinion is equal and they won't try and tell them any biased stories and is letting them make up their own mind.
This poster is very simple, as it has no price, no description on what is included or if they are trying to force you into believing their opinions.
This is the second Sun poster I have seen. It has a lot more going on unlike the other sun poster. The slogan at the bottom says: "Big Opinions. Every Day", which I think is telling people that they are trying to force their opinion on to you whereas the Guardian let you decide what you want to believe.
For my Poster Campaign, I'am thinking of doing something a bit different from the poster's I analysed earlier. What I plan on doing is taking a photo of a brick wall and putting some of the things that are included within my newspaper in a graffiti style font. I like this idea as it has some of the things that people in my age range would do in their spare time, and that's what I think could make it appealing to my target audience.
One thing I will do that happens with the other poster's is the inclusion of their logo and a slogan. I have also decided to do this as it is for brand identity and your newspaper would be easily recognisable by doing this.
This is the first poster I found from the Guardian. It it very simple. I like the way the designers have a lot of computer mouses with a line leading to the centre of the page, and I think that they are trying to get the audience to think everyone's opinion is equal and they won't try and tell them any biased stories and is letting them make up their own mind. They follow this idea up with a few lines of text saying:
"Listening to lots of different views, rather than just one, mean's you can decide for yourself, instead of being told what to think. Don't you agree? You don't have to of course". The designers have kept the text to this poster very simple but also tells the audience that it is interested in telling them honest stories and doesn't pressurise them into believing what they want them to.
This next poster I found was not actually advertising what the belife of the newspaper is about but instead about the content that is coming in the newspaper, in this case, a WWII pullout. They have put a lot of thought into this poster as it is advertising a WWII poster, they have give it like a tea stained background as it is old. The four arrows they have on the page cover four different aspects of the war and also join up in the middle of the page to reveal the Swastika.
Yet again the designers of this poster have kept it simple, by not going into great depths at what the pull out will actually include but they have got some symbolic things from WWII, which when people glance at it they will know immediatly what the poster is trying to tell them.
I will now look at a couple of poster's from "The Sun" newspaper. This is the first poster I found from the Sun.
This poster is very simple, as it has no price, no description on what is included or if they are trying to force you into believing their opinions. I think this poster has been made the way it has as they are trying to get everyone interested in reading it as some people might like an unbiased view on news.
This is the second Sun poster I have seen. It has a lot more going on unlike the other sun poster. The slogan at the bottom says: "Big Opinions. Every Day", which I think is telling people that they are trying to force their opinion on to you whereas the Guardian let you decide what you want to believe.For my Poster Campaign, I'am thinking of doing something a bit different from the poster's I analysed earlier. What I plan on doing is taking a photo of a brick wall and putting some of the things that are included within my newspaper in a graffiti style font. I like this idea as it has some of the things that people in my age range would do in their spare time, and that's what I think could make it appealing to my target audience.
One thing I will do that happens with the other poster's is the inclusion of their logo and a slogan. I have also decided to do this as it is for brand identity and your newspaper would be easily recognisable by doing this.
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