Third Newspaper Analysis

Today, I will start my third and final local newspaper. The newspaper I have chose to analysis is the Liverpool Echo. The Liverpool Echo is one if not the most popular newspaper in my local area.

Front Page

The title of the Liverpool Echo is located in the top left of the front page. They have placed the title in this location as people start reading from the top of the page, and they also read from left to right. The colours blue and red are used in the title as these are the colours of the two main football teams in Liverpool. There are also 3 main sub stories on the front cover of this newspaper, with the genre of stories from Sport, Crime and Community Events. I think that newspapers have other stories on the front cover of the newspaper as the main headline might not generally interest the reader and this will encourage them to pick it up and read it. The headline is in a bold black font which is not unusual for newspapers to use, as this stands out to the reader. The paper also kept it short and used simple langauge so that it appeal to people who don't have a strong vocabulary and/or don't like reading a lot of text. Also included in the main headline story is the writer of the artical. This is common in newspapers but with the Liverpool Echo they have placed a coloured box around their name. I think they have done this so the right person gets credit for their work. The banner advertisment at the bottom also stands out to me as it has a black background with orange lettering and I think that this has been created like this as it stands out more to the readers, but it is placed at the bottom of the page as they want people to read their content first.

First Page

The lead story from the front page is continued on the second page but only takes up a fraction of the space on this page as they want to fit as much content into one page as they can include more and a wider range of stories. The left hand side of the page is used as a section were the newspaper has included information like contact details which is important as people would like to voice thier opinion on certain things and send in their own stories to the newspaper to publish. The left hand side also has a contents section which is fairly small compared to one's you seen inside magazine's etc. I think that this has been purposly been created like this so that people continue to read throught the stories that as a short sentence wouldn't usually catch their eye, but this could also be down to the fact that their is a lot of content published within a newspaper and it would take up a lot of room to list every single item. The Liverpool Echo has included a competition on the left hand side aswell, which I think encourages people to wonder what the next prize would be and they could also tell friends and family the prizes on offer which then encourages them to go out and buy a copy of the newspaper. Their is also a web section located on the left hand side of the newspaper, and I think that this is becoming a key feature for succeful newspapers to have with the amount of people being able to access the internet increasing everyday and if newspapers could publish their stories before any rivals they would gain a reputation and more readers